Pay Per Click Advertising (PPC)

Executive summary about PPC advertising by Randy Duermyer

Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google's popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

How PPC Advertising Works

With PPC, you pay only when someone clicks your ad and visits your Website. When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.

Other Ways Google AdWords Can Help You

Google AdWords is not only a pay per click advertising outlet, it's a powerful tool that can be used as an advertising template for your online ads. You can get information about Google AdWords from just about every search engine results page Google displays by clicking the Advertising Programs link at the bottom of the AdWords welcome page. By placing the highest bid on a keyword or keyword phrase you can get great noticed when someone types your keyword into their browser for a Google search.

Setting Up and Managing Google AdWords

Google AdWords makes pay per click advertising easy to manage. You create an account, select potential keywords, write your ad and then place your bid per click and set your daily maximum for your targeted keywords. You decide if you want your ads to appear only on Google's search pages (Search Network) or on other Web sites (Content Network - Google AdSense) or both. Your ads are subject to Google's approval but the approval process and launching your ads happens very, very quickly.

When sites place your Google AdWords ads on their site and a link is clicked, part of your Google AdWords payment is directed to the owner of the site through Google AdSense.

Google Helps You Learn AdWords

Google provides online tutorials that break up information in small, easy to understand parts, all of which you can access before you even create your Google AdWords PPC account. Google's Adwords runs a little differently than standard pay per click (PPC) advertising programs.

Google AdWords Position Preference Feature

Google allows you to specify your position preference. Using this option, you can specify the highest and lowest positions acceptable for your Google AdWords ad. You can set different position preferences for each ad or ad group.

Conclusion - PPC with Google AdWords
Using a pay per click )PPC) campaign effectively can result in increased traffic to your website and increased sales for your business.

Google AdWords features a nice set of tools for managing your pay per click ad campaigns. Their online tutorials make it easy to understand, implement, and manage online advertising for your website.
Using Google AdWords is a great learning experience. See the Online Marketing Guide for additional ideas for promoting your business online.