Web Hosting and SEO - Search Engine Optimization

Executive summary about SEO web hosting by Jonathan James Aston

We have seen many organizations completely ignore Search Engine Optimization (SEO) when considering a hosting package, web hosting and SEO should be a key consideration in the selection process.

Country Specific Domain Names

If the majority of all of your customer base is located for example in the UK, then you should get hosting in the UK - get your own UK hosting here. However if your server is located in the US for example you can still localize your domain to improve rankings on Google UK search.

Staying on the example of serving a customer base largely or complete based in the UK using a TLD: .co.uk tells search engines that your are indeed based in the UK. Even having a .co.uk domain name and a server hosting your website in Germany or the US having that crucial .co.uk is a strong enough statement.

However don't be tricked into typing 'UK Web Hosting' into Google and going with the first result as some UK Web Hosting companies actually have servers based overseas and with the combination of a .com domain name your chanced of appearing in the Google UK search from the web and pages from the up is limited.

Avoid Cheap Web Hosting - consider both web hosting and seo ...

Again some webhosts that offer cheap hosting use a method where your domain is redirect to the back of another Website. This can cause problems with the search engines reaching your website and website content. I have also found that some cheap hosting providers host sites that have been banned from the search engines; this of course will have more than a negative effect on search engine rankings.

Avoid Hosting Multiple Domains on the Same Server

Search Engines may believe that the company hosting these multiple domains is attempting to artificially link together hence trying to manipulate search engine with the objective of increase rankings in the search engine results pages.