The Hidden Money in Self Publishing

Often people believe that success or failure in self publishing is about the number of copy’s that are sold and the price per copy. They just don’t seem to understand that unlike paper and leather books with the ebook, the opportunity does not end there.

This is only the beginning with ebook publishing the profits will go on and on! 

Let’s begin with the first ebook sale, of course the sales page copy was well written and price was set high enough for the original buyer to snatch it up. But then like with the more traditional books it gets talked about and passed on from friend to friend. 

While this recommending of your ebook may be great for an author’s fame and ego it does little to fill their pockets with money… the old fashioned way! 

Today, with eBooks in the forms of Portable Document Format (PDF) and their ‘clickable’ link capacity, EBooks can become rich with profitable product placements links throughout!

All the profits from the clickable links going straight back to the author each time a clickable affiliate links gets clicked. And this lasts for as long as the ebook is passed around.

Let’s say you write an ebook about your trip to gay Paris inside you have affiliate links from a travel agent who gives you 15% of each commission he collects. 

Or let’s imagine that you sell a book about marketing and inside are affiliate links to tools which will help people monetize a website. 

In this way every sale of an ebook is a gift to you but every time the book is passed around, that gift, just keeps on giving!  

Instead of profits stopping at the point of sale like a paperback or a hardcover book would your profits with an ebook would be just beginning!

You could also just as handily include links to your own products ie. a second or third book also filled with affiliate links. 

Imagine every time you quoted a famous author in your own ebook you could turn that quote into a link for your affiliate sales at Amazon!

Using the inter connectivity of eBooks in this way could quite possibly earn you more of an income that actually the sale of the original book!

This is just how some, of the hidden money can be mined!

Pictures that you use to make your ebook ornate could also have links. Imagine a romance novel with pictures of lonely women eating ice cream on a couch could be turned into a lucrative link to Ben and Jerri’s flavor of the month home delivery link!

At the end of your book you can make a bibliography with clickable affiliate links to Amazon links for the books you did research with and on and on.

All you really need to do make residual profits with your ebook is to use your imagination!

Writing Your Own Killer Ebook

Once you have decided on the topic of your ebook, if you want it to stand head and shoulders above the rest, by creating not only an income from its initial purchase but also build your reputation as and expert worthy of bookmarking and seeking out for further purchases from, you should follow these bits of advice. 

Any subject on which you feel capable of providing enough information on to write an ebook should also be researched again fully. By searching for news and or dissenting opinions about the viewpoint you are taking and incorporating them into your content you will make a much more interesting piece of literature.

If by researching you can come up with a wild and unique viewpoint building an ebook around such controversy will attract attention and more sales just be sure that you have enough information to back up your wild claims.

All literature is told in the authors voice but to keep your voice clear and to keep the words flowing and personable try to imagine while you are writing that you are explaining the subject to one specific person that you know from your day to day life.

You can imagine how much better your writing will be when you consider and actual person before you listening to your advice. 

Consider the questions they may ask and use examples to help them visualize the concepts. Try to put yourself in the shoes of someone who want to learn the information you are about to provide. What are the results of their emotional state for not knowing the information you are providing. Do they feel ashamed for not knowing the information already? If so, then putting that in perspective before you sit down to the keyboard can make a huge difference in how the reader feels toward you after finishing you ebook.

Many people go online to ask personal questions in anonymity that they would not even imagine asking their closest friends. In this case a gentle touch of reassurance backed up with statistics proving that they are not alone in their fears may make for a much better and possibly recommended ebook on “touchy” subjects.

Finally before you publish have your work proofread by as many people as possible few of us have the ability to proof our own work. A mistake made in writing can easily be slipped over in editing if the same person does both. The most important thing is to have the book understandable by your customer (it doesn’t do any good if you are the only one who can understand it) so test out your ebook on a few friends ask for their input and take any advice they give you to heart.

By adjusting your writing so they can understand it you will have a much more universally accepted piece of literature.

Your First Impression Counts

When selling your ebook online you’ll want to get the highest number of sales and at the highest price. To accomplish this feet you’re going to want to make a great first impression.

 You are going to want to show that your ebook comes from a reputable source not some hokey pokey from Pahokee. 

How can you accomplish this? 

Have stellar graphics don’t settle for blurry ugly graphics only use graphics that look clean and exhibit good looking people enjoying your ebook or the benefits that your ebook through knowledge will provide.

Use graphics that depict a book cover with your eBooks title on it. Make sure this graphic is as real and three dimensional as possible you want to portray an ebook so life like and desirable that customers would be proud of lying on their coffee table.

 Next if you can afford to do so, have the book turned into a professional sounding audio ebook, just this added commitment by the publisher to the e-book’s subject matter gives customers more reason to trust in the product. 

Use a graphic of someone enjoying listening to the audio while resting or enjoying another activity will show customers how emotionally fulfilling getting this ebook will be. 

Use a sample of the audio available on the sales page that plays quickly and shows off both the quality of the audio sound and utilizes an enticing snippet from the ebook. 

Sometimes, it is beneficial to leave the listener hanging, so to speak, when using an audio sample in a sales page, so that they are inclined to buy, just to see how it finishes.

Make sure that the colors of the sample player buttons compliment the rest of the page and that everything flows together. 

You’ll also want to have on your page a good solid looking guarantee logo that looks official and exudes confidence in the way a sheriffs badge does.

Also choose easy to read fonts for your page that show up well in any kind of browser like “Arial” or “Arial Black”.

Also if you are going to add video to your page make sure that it is high quality and loads fast otherwise you may be better off not wasting the space on your site.

Using high quality graphics as clickable pictures is much better than a text link for motivating buyers. The higher the quality of the graphic here the more confident the buyer is in actually clicking it.

And finally if you don’t want to have your customer back out make sure that when they click the “Buy Now” button that they are transferred to a secure place to enter their information be it PayPal or some other secure payment processor.

It also, doesn’t hurt to keep up the first impression by sending them to a thank you page and download page of similar quality so as they collect their ebook they will feel confident about making a second purchase from you.

To recap, make sure your ebook is represented well all through the shopping and buying process to ensure the best first impression and highest perceived value.