EBooks That Sell Themselves!

Now that you have wrote, or have had written for you an ebook “so good” that it should sell itself don’t be surprised if it doesn’t! 

I’m not insinuating that you won’t be able to sell your ebook but I am inferring that your work is not done yet.

If you really want to sell your ebook you need to create a page that “sells” it. 

It’s called a sales page and special attention needs to be given to it, to make sure anyone who gets to it, will feel compelled to read it, long enough to find out that your ebook is so great, that they have to buy it.

To make sure you eBooks sales page is compelling you need to start by writing a catchy headline which uses words people who are looking for the solution your ebook solves may be using to show you identify with your customers and their problems and at least hints at a solution. Your head line, like all text on your sales page, should be in an easy to read font and one that displays well in all browsers. 

From your main head line you will want to roll into a sub headline which is an extension of the main headline and serves to build hype enough to grab readers attention and get them exited enough to read the rest of the page and all about all the benefits your ebook will give them.  

Your first few paragraphs should be used to build report with your customer let them know that you understand their problems. Following the introductory paragraphs explain that your ebook is here to solve it. 

Then show them a picture of your ebook. Although eBooks don’t need covers you should still show them a professional looking representation of what your ebook would look like. People almost need the image of a book to help them understand what there “virtually” getting and research shows that better the ebook cover image looks the better sales will do.

After displaying a picture of the book you should offer a button or field in which people can start the process of purchasing if they choose. After the “Buy Now” area of your sales page you will want a list of specific benefits your book will solve, for the “doubting” but still interested group.

Once you have laid out all of the benefits’ of your ebook follow up with a strong call to action. Perhaps a limited time offer or something that shows the potential customer that procrastination leads to regret. Again offer means to start the buying process within site of the words or a picture that represents a guarantee and then expound on the greatness of the guarantee to ease the doubters mind about the safety and security they can feel in making the decision to buy now. 

All of these things should be considered the backbone of your sales page strategy if you truly want to have your ebook sell itself!

Promoting Your Own Ebook

Of course if you create your own ebook you will want to get it in front of as many people as possible for as little work and cost as possible.

You could go on Twitter and tweet every hour “Hey just wrote an ebook” and leave a “tiny url” but that would probably get you un-followed faster than eBooks would fly off the virtual shelves. 

Is there a better way? 

Well what is your ebook about? 

If your ebook is about home schooling for example you could answer tweets about problems that deal with homeschooling and simply put a link to your sales page on your Twitter profile this way people who read and follow your good advice would be interested in you look at your profile and purchase your ebook considering the information you give away on Twitter is so good it easy to assume your ebook is even better. 

You could use this same strategy in forums related to home schooling as an unobtrusive way to earn respect in the home schooling community and looked to as the go-to-guru for all things home schooled! 

The trick is not to appear over bearing and to self promotional. These are real people on forums looking for solutions to their problems and not expecting forum posts to be mini commercials. 

Tact and patience are the watch words in social marketing. People who understand this gain large fan groups in social media and this large fan base translates into sales. 

You can also start a blog about home schooling. Blogs are free, and rank high in the search engines as long as new content is added regularly for specific keywords used in titles of blog entries. You could use a blog to develop a fan base of people interested in homeschooling and also create both advertising for your sales page with your blog and a vital link to your sales page. 

Buying the keywords “home schooling” from search engines and creating your own snappy little Adwords  campaign is also another great way to get people who are interested in homeschooling to see your ebook. The process is easier than you would think and the directions can easily be followed at the search engines website.

Another free and easy way to get your website some visitors is to remember to put it in your signature as a link at the bottom of your emails. 

This way every time your email is forwarded an intact link to your sales page will get passed along.

There’s almost no end to the free and easy things you can do to promote your ebook and buy the time you finish this article the Internet may have changed again already and you may discover a new form of self promotion that wasn’t there yesterday!