Special Touches Can Make or Break You

Adding perceived and real value to your eBooks and other downloadable information products can be accomplished in many ways. Having original well written content is of course the most important. For those that research and compile useful information but do not have topnotch writing or editing skills professional writers can be found on line at place like elance.com, rentacoder.com and ebookedit.com at reasonable prices. This is the standard or starting place though really for a successful information or ebook product. 

To make sure that your customer is wowed by the purchase they made, you will want to up the perceived value of your products by making the initial first impression they get when opening it as favorable as possible. The first impression the customer makes when they open the download will greatly affect the value they put on the information inside. Ultimately this will even affect the return rates of information products that are purchased. 

So how do we accomplish creating this all important first impression economically? 

We need to make the ebook as visually appealing as possible. 

How is this accomplished? 

Adding pictures is a good start. Finding and adding great pictures to eBooks which can be obtained through free photo sites is a great start. Often just by asking permission and notifying the artist how there picture will be used is all it takes. 

Adding info graphics to explain hard to visualize concepts is also a great way to add color and piazzas to an otherwise gray looking ebook. Using Open Office Draw or similar programs to create pie graphs, bar graphs and other info graphics is a great way to impress purchasers of your products at a glance.   

Making a clickable table of contents, will add ease of use for the customer and demonstrate professionalism and build legitimacy for your content. It’s also a feature ebook readers have come to expect and one off the reasons they choose buying eBooks online versus taking the alternative route and buying hardcover and paperbacks from your competitor.

Adding borders and page number should also be part of your standard ebook creation procedure as well as picking out an easy to read font. 

As more and more of the world switch from traditional paper to electronic books the electronic book or ebook world will become even more competitive. It is essential then that you either become acquainted with these techniques or have someone on your team who is.

You simply can’t ignore adding special touches to your information products if you wan’t to succeed in today’s marketplace. After all, you do only get one chance to make a first impression!

The Hidden Money in Self Publishing

Often people believe that success or failure in self publishing is about the number of copy’s that are sold and the price per copy. They just don’t seem to understand that unlike paper and leather books with the ebook, the opportunity does not end there.

This is only the beginning with ebook publishing the profits will go on and on! 

Let’s begin with the first ebook sale, of course the sales page copy was well written and price was set high enough for the original buyer to snatch it up. But then like with the more traditional books it gets talked about and passed on from friend to friend. 

While this recommending of your ebook may be great for an author’s fame and ego it does little to fill their pockets with money… the old fashioned way! 

Today, with eBooks in the forms of Portable Document Format (PDF) and their ‘clickable’ link capacity, EBooks can become rich with profitable product placements links throughout!

All the profits from the clickable links going straight back to the author each time a clickable affiliate links gets clicked. And this lasts for as long as the ebook is passed around.

Let’s say you write an ebook about your trip to gay Paris inside you have affiliate links from a travel agent who gives you 15% of each commission he collects. 

Or let’s imagine that you sell a book about marketing and inside are affiliate links to tools which will help people monetize a website. 

In this way every sale of an ebook is a gift to you but every time the book is passed around, that gift, just keeps on giving!  

Instead of profits stopping at the point of sale like a paperback or a hardcover book would your profits with an ebook would be just beginning!

You could also just as handily include links to your own products ie. a second or third book also filled with affiliate links. 

Imagine every time you quoted a famous author in your own ebook you could turn that quote into a link for your affiliate sales at Amazon!

Using the inter connectivity of eBooks in this way could quite possibly earn you more of an income that actually the sale of the original book!

This is just how some, of the hidden money can be mined!

Pictures that you use to make your ebook ornate could also have links. Imagine a romance novel with pictures of lonely women eating ice cream on a couch could be turned into a lucrative link to Ben and Jerri’s flavor of the month home delivery link!

At the end of your book you can make a bibliography with clickable affiliate links to Amazon links for the books you did research with and on and on.

All you really need to do make residual profits with your ebook is to use your imagination!