The Ebook Has Grown Up!

There was a time when downloading an ebook was the luxury of only the tech savvy or geek weirdo. 

But now, it has become so easy to use that it is the preferred way to purchase books and information by millions of Americans. The ebook is now a household term and it is here to stay.

Among the many benefits to consumers for buying eBooks is the almost instantaneous acquisition of in depth facts, on any subject, moments after an initial search on the Internet. 

This means no more waiting for the next day to head to the books store, or day’s spent looking for the UPS man or Mail person to come and deliver a book. Consumers love getting their answers right away instead of waiting long after the initial flame interest has smoldered and died. 

Another key factor in growing online ebook sales is the clear ecological benefits gained when a book is delivered electronically rather than by traditional means. 

A traditional book as we know is printed on paper. 

We all know that paper starts out as a tree growing in a forest hopefully not on a hillside outside your living room’s window and then transported miles over road by smoky diesel trucks to a paper mill which then will then use toxics chemicals to bleach the wood pulp white and then later add more toxic polymers to the pulp slurry, to reconstitute it into sheets of paper.

These first steps of simply making the paper, for printing books not only consumes incredible amounts of fossil fuels to provide energy initially,  but also are responsible for sustaining eco damage that is incurred through the way of taxing the local municipal water filtration plants surrounding the mills. 

Ultimately almost all paper mills will leave residual contamination in the watershed surrounding the its plant generations after it has left town and it’s jobs have moved on.

Even today’s supposedly “eco friendly” soy based inks while not immediately threatening to the end user, as some of the lead based inks of the past did also exacerbates the eco system. 

By relying so heavily on the new bio engineered soybean mono culture factory farms for ink we are encouraging the creation of freak crops suitable only  for growing in soil so poisoned, it has become all but sterol to any crop other than the ever more genetically modified strains used. 

Negative reasons for buy traditional books aside the most important reason eBooks are threatening to upset the status quo is the sheer speed in which information can be made available to the end consumer.

In a world that changes at the speed of light, information which would become obsolete if published through traditional channels (think printing schedules at big publishing companies and distribution line lag times) can be offered to the public moments after editing in formats perfect for reading via the customers laptop or phone!

Yes indeed, the publishing worlds "baby" the ebook has certainly grown up and is going head to head with its traditional older brothers the hardcover and paperback.

Writing Your Own Killer Ebook

Once you have decided on the topic of your ebook, if you want it to stand head and shoulders above the rest, by creating not only an income from its initial purchase but also build your reputation as and expert worthy of bookmarking and seeking out for further purchases from, you should follow these bits of advice. 

Any subject on which you feel capable of providing enough information on to write an ebook should also be researched again fully. By searching for news and or dissenting opinions about the viewpoint you are taking and incorporating them into your content you will make a much more interesting piece of literature.

If by researching you can come up with a wild and unique viewpoint building an ebook around such controversy will attract attention and more sales just be sure that you have enough information to back up your wild claims.

All literature is told in the authors voice but to keep your voice clear and to keep the words flowing and personable try to imagine while you are writing that you are explaining the subject to one specific person that you know from your day to day life.

You can imagine how much better your writing will be when you consider and actual person before you listening to your advice. 

Consider the questions they may ask and use examples to help them visualize the concepts. Try to put yourself in the shoes of someone who want to learn the information you are about to provide. What are the results of their emotional state for not knowing the information you are providing. Do they feel ashamed for not knowing the information already? If so, then putting that in perspective before you sit down to the keyboard can make a huge difference in how the reader feels toward you after finishing you ebook.

Many people go online to ask personal questions in anonymity that they would not even imagine asking their closest friends. In this case a gentle touch of reassurance backed up with statistics proving that they are not alone in their fears may make for a much better and possibly recommended ebook on “touchy” subjects.

Finally before you publish have your work proofread by as many people as possible few of us have the ability to proof our own work. A mistake made in writing can easily be slipped over in editing if the same person does both. The most important thing is to have the book understandable by your customer (it doesn’t do any good if you are the only one who can understand it) so test out your ebook on a few friends ask for their input and take any advice they give you to heart.

By adjusting your writing so they can understand it you will have a much more universally accepted piece of literature.

Your First Impression Counts

When selling your ebook online you’ll want to get the highest number of sales and at the highest price. To accomplish this feet you’re going to want to make a great first impression.

 You are going to want to show that your ebook comes from a reputable source not some hokey pokey from Pahokee. 

How can you accomplish this? 

Have stellar graphics don’t settle for blurry ugly graphics only use graphics that look clean and exhibit good looking people enjoying your ebook or the benefits that your ebook through knowledge will provide.

Use graphics that depict a book cover with your eBooks title on it. Make sure this graphic is as real and three dimensional as possible you want to portray an ebook so life like and desirable that customers would be proud of lying on their coffee table.

 Next if you can afford to do so, have the book turned into a professional sounding audio ebook, just this added commitment by the publisher to the e-book’s subject matter gives customers more reason to trust in the product. 

Use a graphic of someone enjoying listening to the audio while resting or enjoying another activity will show customers how emotionally fulfilling getting this ebook will be. 

Use a sample of the audio available on the sales page that plays quickly and shows off both the quality of the audio sound and utilizes an enticing snippet from the ebook. 

Sometimes, it is beneficial to leave the listener hanging, so to speak, when using an audio sample in a sales page, so that they are inclined to buy, just to see how it finishes.

Make sure that the colors of the sample player buttons compliment the rest of the page and that everything flows together. 

You’ll also want to have on your page a good solid looking guarantee logo that looks official and exudes confidence in the way a sheriffs badge does.

Also choose easy to read fonts for your page that show up well in any kind of browser like “Arial” or “Arial Black”.

Also if you are going to add video to your page make sure that it is high quality and loads fast otherwise you may be better off not wasting the space on your site.

Using high quality graphics as clickable pictures is much better than a text link for motivating buyers. The higher the quality of the graphic here the more confident the buyer is in actually clicking it.

And finally if you don’t want to have your customer back out make sure that when they click the “Buy Now” button that they are transferred to a secure place to enter their information be it PayPal or some other secure payment processor.

It also, doesn’t hurt to keep up the first impression by sending them to a thank you page and download page of similar quality so as they collect their ebook they will feel confident about making a second purchase from you.

To recap, make sure your ebook is represented well all through the shopping and buying process to ensure the best first impression and highest perceived value.