The do's and don'ts of an email advertising campaign strategy

If you've had a website for any length of time, you know that an email advertising campaign is one of the most cost effective advertising methods. However, email advertising strategies require some finesse. Too many website owners us a much too heavy handed approach, which usually results in a greatly reduced ROI, as well as reduced credibility and lots of subscribers canceling. Worst of all, an angry audience may start tagging your emails as spam, before they cancel their subscription. This is not the way to succeed. Here we present some common, but plentifully practiced, email advertising techniques that you should avoid, as well as tips on making your email marketing campaign a winning proposition.

Here's a prime example of what you don't want to do. I once subscribed to a travel writer's newsletter which I ran across in another newsletter's feature article. I clicked through and found a few items of interest, so I signed up for their newsletter. First of all, I soon discovered this website sent a 'newsletter' on almost a daily basis, which was far more than I cared to receive.

Then, I started receiving additional emails from this site, telling a story of how so and so just returned from a trip to Costa Rica, writing a story accompanied by the photos they took on their trip and promptly selling it to a travel magazine. The story was but a couple of paragraphs, which was not especially interesting or informative and a thinly disguised lead-in to the sales pitch that followed. The gist of it was that for a mere $3000, I could attend their next workshop and learn all the tricks of the trade.

After a week or two of perusing the newsletter, it became obvious that they had no information of value. A short editor's note, telling me what she'd been doing that day, was always followed by a long and pushy sales pitch. I canceled. This is the epitome of bad email advertising. Don't take this approach. It's a loser.

Now let's take a look at how to construct an email advertising campaign that does your website traffic and income good. You know the value of an e-newsletter, but as mentioned earlier, the successful email marketing campaign requires finesse. Just as on your website, your newsletter demands quality content. If you don't provide information your readers can use to increase their knowledge, or which is simply entertaining, you're fighting an uphill battle. A single, quality feature article in every issue is a great start to building a loyal readership, some of whom will forward it to a friend, perhaps resulting in a new subscriber and potential customer.

When doing email advertising within a newsletter format, your ads should not comprise more than 10% of the total content. This translates to about 2-3 ads per issue. If you have a particularly outstanding offer, you might put it up front. For example: 'This week I ran across an amazing deal that I wanted to pass on ...' Then tell them why. Use a review style and keep it short and sweet.

If you use the 'special offer' approach, use it judiciously and don't overdo it. It's got to be truly special, time dependent and worthy of sending in a separate email. If the offer doesn't meet this criteria, your credibility will suffer. Readers won't even open these after a while.

One effective email advertising technique is to intersperse ads within freebies and resources at the end of your newsletter. You make this section a regular part of every newsletter, under a title such as 'Freebies, top picks and resources'.

Follow these do's and don'ts of email advertising and see if you're not well rewarded!

Work From Home Email Marketing - How to Write Catchy Subject Lines?

Executive summary about email marketing by Sean Quah

Work from home e-mail marketing is an effective way to improve your business. The predominant element that leads to the success of e-mail marketing is the quality of the subject line. As it is the first impression, you need to know how to write catchy subject lines. A good subject line can help you from being forbidden from the e-mail list of your targeted recipients.

The subject line is usually about 40 characters and you should try to include the recognizable name in your subject line. You need to consider two main points while writing catchy subject lines. The second thing is that you need to keep your subject line safe enough to escape the spam filter.

Work from home e-mail marketing can help you get potential customers to click on your e-mails, if you write catchy subject lines that target the specific niche. It is worth putting yourself in the position of the e-mail user while creating the subject lines.. Avoiding too much use of capitalization in your subject line is advisable. Using exclamation marks or question marks may be considered as spam by most of the recipients.

You need to find ways to write catchy subject lines. It is important taking more care while framing the subject lines. You need to write the subject line in such a way that motivates the subscribers to read out of curiosity. It is often beneficial personalizing the subject lines with the first name of your subscriber.