Thursday, September 24, 2009

How to get free traffic using link exchanges

Do link exchanges work? You bet they do. You will find countless posts in webmaster online forums explaining how exchanging links increases your link popularity, your Page Rank with Google, and your search engine rankings in general. However, I say forget all that. The best reason to do link exchanges is to get the actual traffic that each link will generate.

Suppose you get 1000 people to link to you who each generate just ten visitors per month. That is an additional 10,000 free visitors to your site per month. You do not even need to be listed in the search engines! You have automatic traffic coming in from other sites even if you are nowhere to be found on the search engines. Try multiplying the above numbers by ten and the figures get really interesting!

The key is not to just exchange links with any site. You should look to exchange links which offer similar content to yours. This is just common sense. If you are going to get an additional 10,000 visitors to your site each month they should be targeted visitors. They should be visitors who are already interested in your area.

What about SEO, search engine optimization? Forget about it! The search engines are changing their rules constantly. It is almost impossible to "trick" them. Even if you succeed for awhile eventually they catch on and your site could get banned. So I say just concentrate on getting releavant links to your site. What the search engines are looking for anyway is relevant content and relevant links. So don't try to trick them. Just give them the real deal! This is how by not concentrating on SEO you will have what all SEO experts are shooting for. Plus, even if you are not listed right away in the search engines you will be getting real free targeted traffic from relevant sites. The SEO will take care of itself.

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Wednesday, July 29, 2009

Join Free Link Exchange Rings to Boost Traffic

I've just begun setting up various websites with the goal of making money through Google AdSense and other advertising programs. These are low maintenance sites that feature a bunch of informative, keyword-laden PLR articles designed to attract visitors. But since I need as many visitors as possible in order to get higher click-through rates, I'm not going to stop here and hope that my content alone will do the trick. Instead, I'm also going to work on promoting my sites, beginning with some free link exchange rings that will hopefully give my stats a significant boost.

The concept of these free link exchange programs is pretty simple: every time you place someone else's links on your own sites, they'll place yours on theirs, and vice versa. This is a terrific alternative for people who don't have the cash to pay expensive SEO firms to promote their websites, and depending on which program you choose, can really yield excellent results.

There are lots of free link exchange programs out there. From the ones I've already checked out, I've learned a few things about what's likely to make a particular program worthwhile for me. First of all, there shouldn't be any membership or administrative fees at all. That's the whole point of a free link exchange to begin with, right? But some of these programs try to be sneaky by charging assorted fees, while justifying this practice by saying they're not charging for the links themselves. Sorry, but I'm not going to waste my time with those people!

Second, the truly top-notch free link exchange rings allow you to choose what kinds of sites your links will appear on. Even beginners who are completely new to website promotion know that relevant backlinks from similar sites carry far more weight with search engines. In other words, backlinks from a store that sells knitting products aren't going to help my site about acne products, and won't bring me the kind of visitors I want. So just because I join a free link exchange program, that doesn't mean I'm willing to settle for garbage links.

And finally, the best free link exchange programs out there offer some kind of statistical package that allows users to analyze the effectiveness of the exchanges. Just as with any other advertising campaign, it's important to know what's working and what's not so that changes can be made where required. Again, just because I'm not paying for a certain service, that doesn't mean I have to be satisfied with sub-par results.

On the whole, I'm confident that by joining the right free link exchange rings, I'll be able to get the kind of traffic I want for my websites, and turn this whole thing into a successful AdSense venture!

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