Thursday, September 24, 2009

How To Get Targeted Traffic To Your Website!

Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic.

What is Targeted traffic? It is simply visitors to your website that are interested in what your website is about. For example, people interested in buying jewellery will find jewellery websites interesting.

How do I get targeted traffic I hear you ask? The following are tried and tested methods:

Forums: Subscribe to forums that discuss your topic. Answer questions and join in the debates there. Become an expert in the field. Then with each article reply you write have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. This is one of the most productive ways of getting free traffic as those who click your link have already read and liked your style.

Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.

E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.

Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.

E-Books: Often used, these are usually free informational books for your clients and for others to give away free if they leave your links in the book itself. You can place links back to your website in the books you sell or give to your clients.

Joint Ventures: Contact online marketers looking for new products to sell. They often have large mailing lists with eager to buy customers. Normally they are willing to email their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a very sizeable boost to both your sales and mailing list within a very short period.

Buy Traffic: This is probably the cheapest in terms of time and most expensive money wise. It gives a traffic boost normally within 30 days. What are you buying? You are buying traffic from expired domain names which the company selling the traffic has bought. They are domain names still registered on the search engines which get a considerable amount of traffic. The previous domain name owners have either lost interest in the name or simply forgot to renew the registration. This means that the traffic from the expired domain name is simply redirected to your website. This is usually high quality traffic as only websites with traffic such as you want is redirected to you. As always, a test run to see if this traffic is suitable should be undertaken.

When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.

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Wednesday, July 29, 2009

How to Increase Website Traffic

This is one of those "how long IS that piece of string" questions, it's almost mindless in its intent. The purpose behind every-single-website on the planet is how to increase website traffic, to further extend either your product offering's or the services that you provide. Increasing traffic to a specific site is not all that difficult. Frankly, I know of several ways that you can artificially increase traffic (or should I say, "alleged" traffic) to a site for less than $20 per month, and I'll guarantee at least 10,000 hits per month, probably more for that price. This method (no, I'm not going to tell) is great if all you want is to show that your site can get hits, even if the hits are bought, but what if you want to attract buying, targeted traffic?

This is where it gets a little bit sticky, and a lot more costly when done wrong. If your asking how to increase website traffic that matters, the only answer that honest is that you go out and look for people that want your product. Sure, that's not as cut and dried as it may sound, but it is still true. For this service, expect to pay. Especially if you use a listing service, that guarantee's a top listing for you. What they don't usually tell you is that those "guaranteed" listings are what amounts to ad's, not listings for your site. Sure, you'll get the traffic, for a second or two, but does that justify the costs involved??

Your call on that, but there's only one way that will always return customers to you at negligible cost - content. What's on those pages you put sweat and blood into. If your site is 3 years old, frak, if only 3 months old, and still with the same intro page text, your losing out - massively. With fresh content, your pages will continually come up at the head of the search engine results, once you have the correct tags in place to denote the content ('tags' are those single words that are in the body of the posting that will bring the content up when searched for) and if the content is relevant.

Bottom line is that it doesn’t need to cost Earth when it’s down to how to increase website traffic, it just needs good stuff that people want to know about on your pages.

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