Home Based Businesses

Network Marketing Success – 3 Hot Tips To Make Prospects Attracted To You So You Don’t Have to Sell  

Article by Jim Yaghi

While I was busy trying to sell my USANA business to prospects, something that fascinated me early on with my mentors was that in their case, the equation was reversed. Prospects always seemed to be selling their merits to the leaders. In fact, the company we promoted hardly ever came into play.

When I was growing up in network marketing, my leaders advised me to learn to have “posture”. The word made no sense.

The issue is when you place the focus on yourself and your interests, you will always have no posture and you will be positioned as a salesperson. No one likes to be sold and you will quickly join the infamous No Friends Club.

Instead, you must project yourself as a leader. This is the art of attraction marketing. It is an attitude that no book, article, or course could teach you. You will only master it through practice.

However, I will show you some practices you can begin today to set you on the right path.

Attraction Marketing Tip #1:

What is the purpose of any business? Many people answer, “The purpose of a business is to make money.” The correct answer is: to solve problems. Solve enough people’s problems and you will make money.

Position yourself not as a salesperson but as a consultant. Too many network marketers lead with the business or products assuming their prospects need or want what they have.

Your primary purpose is to build a relationship with your prospect. Find out first if they have a problem you can help them solve and second, if they have a desire to solve it.

Without both a problem and a desire to solve it, what you have will not be a solution.

Attraction Marketing Tip #2:Understand that what you have is a gift or a “give” not a “take”. If your perception is that you are trying to take something from your prospect, your prospect will pull away from you. On the other hand, if your perception is that you have something of value and you give it only to those you select, your prospects will be magnetized to you.

In the light of Tip #1, many new associates think that means you must be so caring and nice and kind, and in a manner bribe your prospect to join you. Far from it. Without a leader’s posture, you will be a needy servant.

How do your prospects know what your perception is?

We communicate by putting out and receiving signals about our intent through body language, voice tone, and choice of words. Likewise, your prospect is capable of subconsciously reading your intention by interpreting your body language, hearing your voice tone, and reading between the lines of what you say.

Imagine you are speaking with a friend who has just had a baby and she complains to you that it’s harder now with the increased expenses of a growing family to survive on only her husband’s income.

You might say, “Would you like to talk to my business partner about this great business I’m doing?” Perhaps you want to set an appointment so you ask, “When will you be available to meet my business partner?”

Your position here is needy. You are asking for permission from your prospect like there should be a reason to not want what you have to offer. Instead, I refer to the presentation as an interview.

Only after establishing the problem and a desire for a solution, you could say something like, “Since you’re going to be home-bound now that you had your baby, I may be able to get you a role in a business project I’m working on so you’ll have a full-time income while you stay home. Are you looking for something like that?”

Notice, now I have given a benefit while creating curiosity. Next, I follow this with, “I’m working with an expert, what I’ll do is recommend you for an interview and we’ll go from there.”

In the earlier example, no matter how you edified your expert, you have undervalued his/her time by implying that he/she is available at your beck and call. Your attitude of servitude is not one of strength and abundance. You also triggered sales alarm bells in your prospect by sharing a useless feature of your business that it is a “great business”. In the second example, you replaced the sales-pitch with a benefit, the solution to the same problem your prospect shared when you were deciding if there was a problem and a desire to solve it.

What I really want you to notice is not so much the wording, but my perception of the value of what I’m offering which is projected in my attitude toward my prospect.

Attraction Marketing Tip #3

I want to finally stress the importance of professionalism when conducting business. Because you have a home-business does not mean you should run it any less professionally.

You must always carry and use an organizer. If you respect your own time, so will others.

If you understand that this is a huge multi-million dollar international business you are running, you will run it like one from the very first day. What CEO does not keep track of his or her client-base? Which CEO forgets appointments? What CEO springs a business presentation in the middle of a social gathering?

When you keep accurate records of potential and past contacts and you document follow-up dates, you will always have a feeling of abundance. This is projected on the outside and people will always recognize you as the selector.

– Jim Yaghi

About the Author

Jim Yaghi is a successful USANA distributor and a professional internet marketer who specializes in training people to build their own cash-flow streams on the internet. If you would like to speak to Jim or enrol in his free training newsletter visit:

http://MagneticLeads.Ozibillionaire.Com/