Attracting Quality Prospects and Serious Entrepreneurs to Your Ardyss International business
November 8, 2011 in Ardyss
Attracting Quality Prospects and Serious Entrepreneurs to Your Ardyss International business
Article by Adam Chandler
How many leads have you generated online using your ardyss international replicated site? Not too many, right? It’s not your fault. There’s a very good reason for that which has nothing to do with Ardyss international, the products, the compensation plan, the leadership or really anything else. The fact is that Ardyss International is a unique company, with top notch products, great leadership and a generous compensation plan, but you already knew that. So why do you have such a hard time attracting quality prospects with your Ardyss Internatinoal replicated site? It’s because any quality prospect will completely turned offby that site and this iswhy. It’s what 95% of network marketers fail to realize.
The highest quality prospect for a mlm business is an existing network marketer. Sounds crazy, right? See the vast majority of network marketers are told to pitch their business to friends, family and all kinds of other people who have expressed zero interest in network marketing or starting a home business. Therefor these are not very high quality prospects for your network marketing opportunity. Even if you do convince them to join your business, they will be in it for the wrong reasons and most likely quit at the first sign of rejection or disapointment.
The existing network marketer is familiar with the industry. They’ve spent money in the industry. They understand that building a business takes time and dedication and there are no “get rich quick” or free rides. You will not have to answer any silly questions like, “Is this one of those pyramid thingies?” When you bring an existing network marketer to your Ardyss enterprise you will have a quality team member who won’t run off and quit as soon as the going gets tough. In short, you will attract people that are like yourself. How successful would your business be if you had 5 to 10, even 20 people on your team that are just like you? I’m talking about strong leaders and high quality entrepreneurs
The fact is that you plainly cannot approach a network marketer with a biz opp and be all about the “pitch.” You must approach the conversation and the relationship differently. if you put your replicated Ardyss website in front of a network marketer upfront they will run in the other direction. It makes no difference how great the opportunity is. Network marketing is a people business where people do not join business opportunities, they join people. Network marketers already have a business opportunity and they are most likely struggling to build it. If you sell them another opportunity upfront you are simply selling them another problem.
Entrepreneurs get paid by offering solutions, not new problems. Therefore you must not lead with your ardyss business, but with training, value and solutions to their biggest problems. The largest problems faced by network marketers is a lack of leads and lack of money. If you can present a solution to that problem in the form of a funded proposal, (lower cost educational product), you accomplish one of two goals. First, you separate yourself from the herd who do nothing more than “pitch” a business. This positions you as a trusted authority in the industry. Second, you put upfront cash in your pocket that allows you to stay in the game long enough to eventually succeed. When they do join you in your ardyss business, you get a higher quality, more educated and equipped downline member and serious entrepreneur.
About the Author
Adam Chandler is a leader in the network marketing and home based business industry. He teaches his cutting edge online marketing stratgies through his Marketing Bootcamp Program. For more reviews of ardyss international including video reviews http://adamchandler.net/2009/10/ardyss-international-reviews-and-winning-as-an-ardyss-independent-distributor/
