December 24, 2011 in Ardyss
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Video Rating: 5 / 5
October 29, 2011 in Global Virtual Opportunities
The IAB speak with Phil Guest, senior vice president of global advertising sales at Habbo (www.habbo.co.uk In the video Guest speaks in depth about the advertising opportunities within virtual gifts market of online. Visit: www.iabuk.net for help in using your brand within social media. JUMP TO THE QUESTIONS What is branded content? 00:15 seconds What are virtual goods? 00:50 seconds Is the popularity of virtual goods being driven by consumer behaviour? 2:00 minutes Do social gamers tend to be very young? 2:45 minutes Why is Farmville so popular? 3:40 minutes How much is the virtual goods market worth? 4:30 minutes Which brands are leading the way? 5:10 minutes What are the motivators for sharing virtual goods? 6:35 minutes Are the worlds of the real and the virtual merging? 7:20 minutes What advice would you offer brands seeking to engage with consumers in this space? 8:45 minutes How do you measure the success of virtual goods with your brand? 10:00 minutes How measurable is social media? 10:50 minutes Whats in store for the next twelve months? 11:50 minutes To find out more and to keep updated about what’s happening in social media, visit: iabuksocial.co.uk
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